Big DataAnalyticsB2B SaaS
Senior Product Manager & Team Lead
Veeva Crossix — Analyst Tools Platform
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Senior Product Manager, Team Lead
Veeva Systems - Crossix
06/2021 - Present
About This Role
Leading the Veeva Crossix Analyst Tools products, enabling analysts to efficiently create, modify, and automate complex big data manipulations, resulting in increased productivity and faster time-to-insights. Owning their security, performance, deployment, and infrastructure
Key Achievements:
- •Orchestrated the product vision for a high-scale SaaS attribution platform, synthesizing billions of health (Rx, clinical) and media data points. Aligned roadmap with Veeva's commercial strategy, directly contributing to an increase in market share by enabling biopharma brands to connect media exposure to actual health outcomes
- •Led a complex ecosystem of Data Scientists, Customer Success and Business PMs. Bridged the gap between raw data ingestion and actionable insights, ensuring high-fidelity reporting that demonstrated conversion lift from multi-channel exposure (TV, Digital, Social).
- •Directed 3 high-performing development teams across multiple time zones. Streamlined sprint cycles for competing product priorities, resulting in an improvement in system stability and processing performance for large-scale data pipelines.
- •Spearheaded the end-to-end execution of a new Machine Learning Scoring & Distribution system. This platform automated the delivery of propensity models (e.g., "likely to treat" or "likely to switch") to media partners, allowing for real-time audience optimization without compromising patient privacy.
- •Mentored a team of Product Managers, fostering a culture of technical excellence and business empathy. Focused on aligning individual development with the broader goal of scaling complex life-science data products.
